In recent weeks, users across India have reported that posts, reels and even entire accounts are being blocked on major social‑media platforms. The notices, which appear as “Your post is unavailable in India”, are issued by Instagram, Facebook and X after an automated system, guided by the 2021 Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, flags content deemed non‑compliant.
The restrictions coincide with nationwide demonstrations against the Special Intensive Revision (SIR) of electoral rolls. Protesters have also demanded the resignation of Chief Election Commissioner Gyanesh Kumar, sparking a wave of online criticism that the platforms are now curbing.
Under the new IT rules, intermediaries must remove or block content that could incite violence or spread misinformation. The Ministry of Electronics and Information Technology (MeitY) has issued advisories to Meta, urging compliance with the updated guidelines. The directives are designed to curb “unverified” content that could influence public opinion during elections.
While the platforms claim to act swiftly to protect users and uphold the law, critics argue that the automated approach limits users’ ability to appeal or contest the removal. The lack of a transparent review process means many users are left without a clear path to restore their content.
The blockages have sparked debate over freedom of expression and the role of social‑media companies in moderating content during politically sensitive periods. As the protests continue, both users and regulators watch closely to see how the new rules will shape digital discourse in India.
